I build measurable growth systems for medical practices, wellness companies, and ambitious brands.
As Founder & Head of Strategy at First Class Alliance, I help leadership teams connect patient acquisition, referral partnerships, CRM and AI automation, content, paid media, and conversion strategy into one coordinated revenue engine.
My current focus includes high-value medical and wellness services such as regenerative medicine, stem cells, ENT, longevity, aesthetics, and consumer brands. In these markets, the problem is often a disconnected patient journey and a broken aquasition system. I work hands-on to identify where leads are lost, improve the path from discovery to consultation, build professional referral networks, and connect marketing activity to appointments and revenue.
Across 25+ years in marketing, I have worked with startups, public companies, global consumer brands, and medical practices. Selected experience includes developing the Flo Rida partnership for Celsius during an early stage of the brand’s growth; leading B2B email CRM strategy for Office Depot North America, contributing millions in first-year revenue; and managing performance marketing for Netevia Pay during a period when its processing volume grew beyond $2.3 billion.
My broader experience includes initiatives involving Telemundo, SMS Audio by 50 Cent, HP, and licensed products associated with Disney and Marvel.
I previously served as VP of Marketing for the MIT Enterprise Forum of South Florida and on the board of the South Florida Interactive Marketing Association, helping organize more than 100 technology, AI, and marketing events.
I completed a 2 year Graduate Certificate in Marketing Management and Digital Strategy through Harvard University, and have been a part of multiple mastermind groups for the top 1% of growth marketers.
Today, I bring enterprise-level strategy into medical growth and select consumer brands: clearer positioning, stronger patient journeys, measurable referral systems, better follow-up, and responsible use of AI to generate more leads, patients, and profits.