First Class Alliance First Class Alliance

Sol-Pal John Bejarano

About the Founder

Sol-Pal John Bejarano

CEO and Head of Strategy

Sol-Pal is the Founder & CEO of First Class Alliance, where he leads an A-team of marketing and business professionals focused on business growth and profitability through paid ads, sales funnels, influencers, high-ticket offers, and performance-driven marketing.

With over 21 years of marketing experience, he’s helped startups to Fortune 500s win customers and generate over a hundred million dollars in revenue. Sol-Pal has a keen vision of the big picture and KPIs while also leading the day-to-day tactical plan to get there. Over the years, clients have trusted him as a strategic partner and advisor that “gets the job done”.

Past and present clients include leading global brands such as Office Depot, Celsius Holdings, Telemundo, SMS Audio by 50 Cent, and licensing partners for Disney and Marvel where Sol-Pal manages marketing strategy, funnels, and paid ads.

Key projects include Celsius Energy Drink (NASDAQ: CELH), where Sol-Pal masterminded the celebrity partnership with Grammy-nominated artist Flo Rida, contributing to their soaring share prices from 35 cents to over $100 a share on NASDAQ. Also, leading the B2B Email CRM strategy for Office Depot North America (NASDAQ: ODP), earning millions of dollars in new revenue in the first year of launch. And managing the paid media strategy for Netevia Pay that lead to skyrocketing sales growth over the years to over 2.3 Billion dollars in sales processing.

Sol-Pal John has served on the Board of the MIT Enterprise Forum of South Florida as VP of Marketing for four years and previously on the Board of the South Florida Interactive Marketing Association for seven years, where he helped organize over 100 technology and marketing events.

Sol-Pal is a Harvard University-trained marketer, with a Graduate Certificate in Marketing Management and Digital Strategy. He holds several certifications in marketing and business management that provide him with sound structure, best practices, and delivers exceptional results.