First Class Alliance First Class Alliance

John Bejarano

Key executives

John Bejarano

CEO and Head of Strategy

At the eager age of 6, John Bejarano’s entrepreneurial spirit began to take shape when he founded his first business of selling cakes and homegrown coffee to his local community. Fast forward 3 decades later, and John has built a solid reputation as a hands-on Marketing Strategist known for delivering impactful results in brand strategy, digital marketing, sales funnels, and celebrity partnerships.

John is the CEO and Head of Strategy for First Class Alliance, where he leads a special ops team focused on business growth and profitability through performance driven marketing systems.

With over 18 years of marketing experience, he’s helped from startups to Fortune 500s win new customers and generate millions of dollars in revenue. John has a keen vision to see the big picture and also the specific tactics needed to get there with granular experience. Over the years, clients trust John as a Strategic Partner and Outsourced CMO to help them reach bold goals.

John has served on the Board of the MIT Enterprise Forum of South Florida as VP of Marketing for 4 years and previously on the Board of the South Florida Interactive Marketing Association for 7 years where he’s helped organize over 100 technology and marketing events.

John is Harvard University trained, currently pursuing a Professional Certification in Marketing Management and Digital Strategy. He is a recognized dynamic public speaker on brand strategy. He hosted the live show “The Launch Radio” on 95.3 FM exploring powerful business growth tactics. And he co-authored the best-selling book “Game Changers,” which peaked at #1 on Amazon’s marketing category.