We Bring Brands To Life By Making Them More Engaging

Who We Are

First Class Alliance (FCA) is a Digital Marketing and Licensing Agency, focused on improving the way organizations reach and connect with their consumers. We are a team of strategists, creatives, and technologists, driven by a passion for building brands, creating strategic influencer partnerships and immersive digital experiences.

Our mission is to help our clients build deep-rooted, long-lasting brands that create a positive impact in people’s lives and drive business growth.

Founded in the heart of Miami in 2008, our offices are now in Boca Raton Florida, with a global team of award-winning creatives and digital strategists. We work with ambitious organizations and celebrities that embrace change and recognize the opportunities driven by rapidly changing user behaviors and ever-evolving technology.

Our clients trust us to solve their marketing and growth challenges utilizing our strategic approach and harnessing the power of human emotion to influence the way people think and feel about their brand.

Learn about the Founder and CEO, John Bejarano.

What We Do

Our Philosophy

Our philosophy stems out from our fundamental branding principles that bring a brand to life across all platforms. They are:

1. Being Authentic
2. Being Different
3. Being Excellent
4. Being Emotionally Engaging

FCA believes an effective marketing program comes to life by having a well-defined brand strategy and brand platform. Brands gain loyal consumers by developing meaningful relationships with their audience and engaging them on an emotional level. Enduring brands leave long-lasting impressions and cultivate relationships with their consumers by becoming part of their culture. We focus on winning the hearts and minds of our audience first and then motivate them into taking action.

How do we define a brand?

We define a brand not by the logo, trademark, product, or service. The logo or product name is just a symbol or an element representing that brand which helps us remember it, but the essence of a brand is more than that. Brand lives in the hearts and minds of the people who experience it. In other words, a brand is a set of expectations, memories, stories, and emotions that collectively create a meaningful experience for an individual and allows him or her to distinguish, associate a value, and chose one brand over another.
Simply put, a brand is a collection of meanings defined by an individual. We help create and influence those meanings.