Making brands more engaging

Who We Are

First Class Alliance (FCA) is an award-winning Marketing and Celebrity Licensing Agency, focused on improving how organizations reach and connect with their consumers to generate sales. We are a team of strategists, creatives, and technologists, driven by a passion for developing engaging brands and immersive customer experiences that build brand value and win the hearts of customers.

Our mission is to help our clients build deep-rooted, long-lasting brands that positively impact people’s lives and drive business growth.

FCA was founded in the heart of Miami in 2008, with offices in West Palm Beach and Los Angeles. We are a global team of award-winning creatives and business growth strategists that care deeply about our work. We collaborate with ambitious organizations and celebrities that embrace change and recognize the opportunities driven by rapidly changing user behaviors and ever-evolving technology. At FCA we embrace A.I. technology to automate the sales process, drive down costs and improve efficiency.

Our clients trust us to solve their business growth challenges by utilizing our strategic approach and proven methodologies that harness the power of human emotion to influence and inspire the way people think and feel about their brands. This is the way.

Learn about the Founder and CEO, Sol-Pal John Bejarano.

What We Do

Our Philosophy

Our philosophy stems from our fundamental branding principles that bring a brand to life across all platforms. They are:

1. Being Authentic
2. Being Different
3. Being Exceptional
4. Being Emotionally Engaging

FCA believes an effective marketing program comes to life by having a well-defined brand strategy and brand platform. Brands gain loyal consumers by developing meaningful relationships with their audience and engaging them on an emotional level. Enduring brands leave long-lasting impressions and cultivate relationships with their consumers by becoming part of their life and culture. This is why we focus on winning the hearts and minds of our audience first and then inspiring them into taking action.

We define a brand not by the logo, trademark, product, or service. The logo or product name is just a symbol or an element representing that brand which helps us remember it. But the essence of a brand is more than that. “Brand” lives in the hearts and minds of the people who experience it. In other words, a brand is a set of expectations, memories, stories, and emotions that collectively create a meaningful experience for an individual and allows them to distinguish brands, associate a value, and chose one brand over another.

Simply put, a brand is a collection of meanings defined by an individual. And we help create and influence those meanings that align with our brand values and business goals.